Our idea is pretty simple, really. Put good ingredients in, get good products out. Making great soap is not rocket science. We use 100% all natural, cruelty free, vegan friendly, ingredients in our soap. We believe you should be able to read what's on the back of your labels before you apply it to the largest organ in the body.
How are traditional soaps and synthetic detergents different?
"Today there are very few true soaps on the market. Most body cleansers, both liquid and solid, are actually synthetic detergent products. Detergent cleansers are popular because they make suds easily in water and don't form gummy deposits. Some of these detergent products are actually marketed as "soap" but are not true soap according to the regulatory definition of the word." -U.S. Food & Drug Administration
What is sustainable palm oil?
"Versatile, cheap, and useful, palm oil is the most widely used vegetable oil in the world. But it has also caused deforestation and community conflict in the tropical countries where it is cultivated. A better way is possible" "The World Wide Fund for Nature (WWF) has suggested that about 300 football fields of forest are cleared every hour to make way for palm oil plantations, more than 2 million hectares per year." - Eco-Business